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Mercedes-Benz C-Class wagon

Mercedes-Benz Cars


Mercedes-Benz Cars achieves record second-quarter unit sales of 418,700 vehicles (Q2 2013: 404,700)
Successful market launch of new C-Class
World premiere of S-Class Coupé
EBIT of €1,409 million (Q2 2013: €1,041 million)

D.01                                                              Q2

Amounts in millions of euros Q2 2014 Q2 2013 % change
EBIT 1,409 1,041 +35
Revenue 17,771 16,324 +9
Unit sales 418,685 404,711 +3
Production 406,639 412,009 -1
Employees 129,651 96.895* +34
* As of December 31, 2013.

D.02                                                              Q2

Unit sales Q2 2014 Q2 2013 % change
Total 418,685 404,711 +3
Western Europe 171,900 178,247 -4
Germany 73,221 79,774 -8
United States 81,914 76,476 +7
China 68,061 60,043 +13
Other markets 96,810 89,945 +8

New record for second-quarter unit sales

Mercedes-Benz Cars achieved a new record for unit sales in the second quarter of 2014. The total sales of the car division increased by 3% to 418,700 units and second-quarter revenue rose by 9% to €17.8 billion. EBIT amounted to €1,409 million (Q2 2013: €1,041 million).

Mercedes-Benz Cars performed well in a volatile European market environment and increased its share of almost all markets. Sales of 98,700 units in Western Europe (excluding Germany) were slightly above the number of 98,500 vehicles sold in the second quarter of last year. In the German market, Mercedes-Benz Cars sold 73,200 units (Q2 2013: 79,800). In our biggest export market, the United States, the division was more successful than ever before with sales of 81,900 units, representing growth of 7% compared with the prior-year period.In China, Mercedes-Benz Cars continued along its successful path with an increase in unit sales to 68,100 vehicles (+13%). The development of unit sales was very positive also in Brazil (+32%) and India (+20%).

E-Class and S-Class models as the growth drivers

The new compact cars sold very well also in the second quarter: From April through June, 114,800 units of the A-, B-, CLA- and GLA-Class were sold (+15%). The E-Class family is meeting with a very good response from the customers: 88,600 cars were sold in the E-Class segment in the second quarter (+8%). Demand for the Mercedes-Benz S-Class continued to be particularly strong: From April through June, 29,500 units were sold in the luxury segment, an increase of 85%. Worldwide sales of SUVs totaled 89,200 units (+6%). Sales of 73,400 units of the C-Class were lower than in the prior-year period due to the model change (Q2 2013: 93,400), and the approaching model change of the smart resulted in lower sales also of that model (23,200 units compared with 29,000 in Q2 2013).

Four world premieres in three months

In April, Mercedes-AMG presented another dream car in the luxury segment: the S 63 AMG Coupé. At the same time, the Concept Coupé SUV had its world premiere. This coupé study demonstrates the possibilities of a sporty and dynamic “on-road” line amongst the SUVs. And with the new C-Class wagon, Mercedes-Benz Cars presented the second model in its best-selling series in May.

Mercedes-Benz TV: The world premiere of the new C-Class wagon

In June, the upgraded CLS four-door coupe and the Shooting Brake had their world premieres.

The new generation CLS Shooting Brake

Positive effects from Fit for Leadership

By the end of the second quarter of 2014, we had already achieved 55% of the planned efficiency volume. This means we are right on track to reach 70-80% of the total volume by the end of 2014, as planned.

C-Class: production on four continents

Utilization of our production plants remained high in the second quarter. A key feature of the second quarter was the C-Class, which for the first time is now produced on four continents. Following the start of production of the sedan at the Bremen plant, two more plants followed in May (East London, South Africa) and June (Tuscaloosa, United States). In Sindelfingen, the new S-Class Coupé rolled off the assembly lines for the first time in June.

Expert Talk | Mercedes-Benz S-Class Coupé - Geneva Motor Show 2014

Furthermore, the Rastatt plant started production of the fully electric B-Class Electric Drive. In April, the foundation stone was laid for a new transmission factory in Sebes, Romania, with investment of more than €300 million.

D.03                                                          Q1-2

Amounts in millions of euros Q1-2 2014 Q1-2 2013 % change
EBIT 2,592 1,501 +73
Revenue 34,775 30,434 +14
Unit sales 808,161 746,222 +8
Production 814,097 786,050 +4
Employees 129,651 96.895* +34
* As of December 31, 2013.

D.04                                                          Q1-2

Unit sales Q1-2 2014 Q1-2 2013 % change
Total 808,161 746,222 +8
Western Europe 324,229 327,938 -1
Germany 132,327 140,904 -6
United States 158,765 144,474 +10
China 138,404 106,455 +30
Other markets 186,763 167,355 +12
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